THE ECOM LAUNCHPAD™
Ready to grow a successful ecommerce store beyond Etsy?
Ready to grow a successful ecommerce store beyond Etsy?
The eCom Launchpad Program is a 12-month program where we show you how to create a high-converting ecommerce store and drive a flow of steady sales to it, so you can start selling your products on your own website. with ease.
The eCom Launchpad Program is a 12-month program where we show you how to create a high-converting ecommerce store and drive a flow of steady sales to it, so you can start selling your products on your own website. with ease.
You didn’t start your business so you could stress over Etsy's fees and lose sleep over algorithm changes and policy shifts.
You started it so you could create the life you truly desire for yourself and your family.
To achieve it, you need 3 VERY simple (but critical) elements:
... and if you’re reading this, it’s probably because at least one of those 3 elements isn’t quite where you need it to be.
You need to make money...
#1
#2
#3
... that you can rely on...
... in the time that you have available
(a.k.a SALES)
(a.k.a CONTROL)
(a.k.a EFFICIENT MARKETING)
(but keep reading ... we're going to fix it)
Those same low-quality competitors are driving prices down and that’s just not sustainable for you profit-wise (nor something you want to be a part of)
You find it hard to stand out among the (not-always-fair) competition on Etsy
Your sales are unpredictable and unreliable (which is insanely stressful)
OR you're doing good, but you’ve reached an “Etsy ceiling” and would like to make more than what you’re making now
You either can't seem to make enough sales to reach your income goals (despite doing all-of-the-things)
You feel a lack of control over your business on Etsy, living in fear of their next announcement or that they could just shut down your store without any good reason
You don’t want to have all your eggs in the one Etsy basket but, right now ... they are
You sometimes make decisions because that’s what Etsy wants, not what makes the most sense for you or your business
You know having your own website is the right move but you’re not sure how to make it work (you might even already have a website but it’s a jumbled mess and/or a ghost town)
You feel like an SEO-slave, praying to the Etsy algorithm gods to please show your products in search results
Your own marketing efforts (social media, etc.) aren't bringing any significant results ...
And if they do... you lose that hard-earned traffic to other stores on Etsy, so it all feels like a waste of time
Does this sound familiar?
imagine how good it will feel when you can finally...
Reach your big income goals and make meaningful, regular and reliable contributions to your family finances
Feel in control or your business and of your income (instead of living in fear it could all get taken away)
Feel accomplished, valued for your skills, and proud of what you’re creating (instead of competing on price with products that are only worth a tenth of yours)
Reclaim some free time to enjoy the important things in life that actually have nothing to do with your business (instead of spending your weekends and late nights on social media or SEO)
growing your online sales and taking control of your business by selling your products on your own website sounds great…
...but naturally, you have questions:
"Can I really generate a full-time income from my own ecommerce store, or am I just chasing rainbows?"
How can I make my website look good if I can’t afford a designer and have no design or tech skills?
How can I get people to know my website even exists (and visit it!) without spending ALL my time doing marketing?
And once people are on my website … how can I make sure they actually buy my products?
I get it.
I know there can be lots of questions and confusion around selling successfully on your own website.
And it’s not like there isn’t enough information online to help you do it.
More like the opposite: there’s SO much (often contradictory) information being shared online that it can get frankly overwhelming.
And most of the advice you’ll find is not created with handmade sellers, designers or artists in mind (it's more for "drop shipping bros").
More often than not, it’s also only focusing on ONE piece of the puzzle, teaching you for example how to set up a website but completely omitting how to drive traffic and sales to it.
Without guidance and support, you will inevitably come up against challenges you didn’t anticipate, and if you don’t have a clear plan to follow, it can be easy to make avoidable mistakes.
But, with the right guidance and support:
Making a reliable income from selling your handmade products on your own terms is not only possible, you're also closer to it than you think...
A 12-month program designed to help handmade sellers, makers, designers and artists build a fully fledged ecommerce selling system.
THE ECOM LAUNCHPAD PROGRAM
introducing
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This isn’t a course where you learn a ton of stuff but never apply it. This is an implementation program.
You’ll be in a group with other driven and committed makers, handmade sellers, designers and artists who have the same goal you do:
Make a living from selling your products and grow beyond what’s possible on Etsy.
We’ll teach you just what you need and support you with weekly coaching calls and project deadlines - so you take real action and make tangible progress.
The eCom Launchpad is not like most programs you've seen before...
You will get step-by-step training, fill-in-the-blanks templates, weekly coaching calls, personal feedback, access to experts, and so much more...
Everything you need to not just set up your own ecommerce website with ease, but to actually drive traffic and sell your products on it successfully.
The tools, strategies and templates in this program will save you HUNDREDS of hours and THOUSANDS of dollars in wasted time and money.
This is NOT a “self-study course” you’ll get stuck implementing.
This is a “do it together” program: although we won’t be doing the work for you, we’ll be right there with you every step of the way.
We’ve included loads of support options with weekly coaching calls for anything you might need help with and personal feedback on your work to help you get results much faster.
How is it different?
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what we will do:
over 12 months, we will help you implement the s3 framework inside your business
SALES ENGINE
SUSTAINABLE MARKETING
strategy mapping
Apply now and if you're a good fit, I'll send you access to this exclusive training so you can learn how to practically implement this framework inside your business (whether you decide to work with us or not).
This is 100% free with ZERO string attached and you'll learn a lot during the training whether you decide to enrol in The eCom Launchpad program or not.
PSST... I explain each component of the S3 Framework in great details inside my advanced training:
"The 3-Part Framework to Sell Your Products On Your Own Website Successfully"
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we will do it in 6 implementation phases:
We'll start by mapping your revenue goals with key performance indicators so you have absolute clarity not just on where you're going (your financial goals) but HOW you're going to get there and every milestone required to get you there.
Then, we'll find the intersection between what your brand and products are about (your brand story) and the deepest level of desires of your customers so that you can effortlessly attract them and craft content and marketing messages that are going to compel them to purchase from you.
6- paid marketing
5- organic marketing
1- REVENUE MAPPING
4- EMAIL SYSTEM
3- WEBSITE DESIGN
2- MESSAGE MAPPING
Next, we'll set up a high-converting website (or update yours if you already have one) so you don't just turn more visitors into customers (conversion rate), but also ensures that you get more revenue out of each order (average order value).
Next, we'll build a well-oiled email marketing “selling machine” that boosts your sales, increases your average order value, turns customers into repeat customers and improves cashflow with profitable promotions through the year.
Once your foundations and "sales engine" are in place, it's time to create an organic marketing strategy that doesn't have you shouting into the void or spending all your time on social media. We'll show you what less is more truly means and work smarter, not harder.
Finally, we'll show you how to supercharge your reach, traffic, and sales with simple and effective Facebook™ and Instagram™ ads (even if you are starting with a very small budget) so you can get results faster and create synergies between your organic and paid strategies.
The eCom Launchpad program was designed for handmade sellers, designers and artists who are ready to grow their business beyond Etsy:
Successful etsy sellers
- You've seen significant success on Etsy with consistent sales and you're ready to scale your business up further
- You're concerned about relying too heavily on Etsy and want to diversify your income streams
- You want more control and feel limited by Etsy's platform constraints
"NOT QUITE THERE" Etsy sellers
- You're making some sales on Etsy, but you're struggling to reach your income goals
- You've put in the effort for SEO and might have tried Etsy ads, yet the sales aren't consistent or as high as you'd like, leading to feelings of frustration
- You might even be driving your own traffic to Etsy and feel a bit annoyed that you’re “working for Etsy”
DiSAPPOINTED ETSY SELLERs
- You have an Etsy store, but the lack of sales success is causing frustration and doubt
- You imagined Etsy would do more for your business and were excited abut the platform...
- ...but now you feel uncertain it’s the right platform for you
not on Etsy, but have a website
- You’re not on Etsy and have your own website already, but it’s not working the way you want it to.
- You lack traffic and sales and aren’t sure how to fix that problem
- You've been wanting to generate reliable revenue from your website for a while but haven't been able to yet
If you’re ready to sell your products on your own website with ease …
The eCom Launchpad is made for you.
We will show you how to create a high-converting ecommerce store and drive a flow of steady sales to it, so you can grow successfully beyond Etsy.
APPLY NOW
there has never been a better time to start selling on your own website
Consumers are increasingly seeking authentic and direct relationships with brands. There's a growing distrust of large, impersonal brands and a desire for more personalised, bespoke and unique experiences.
Your own website allows you to build that trust and connection in a way you can not replicate on Etsy while ALSO allowing you to use marketing strategies that are only available if you have your own website (opening up the door to growth opportunities you can't even dream of on Etsy).
Etsy's market is increasingly saturated and the competitive landscape on the platform is changing... encouraging lower prices and making it very difficult to not only stand out, but to be profitable.
Etsy is not "bad". It can be great.
But if you are serious about making a reliable income from your store, Etsy should not be the only or the main income channel inside your business. Your website should.
And then, there’s the big “what if” question:
What if you had started selling on your own website consistently 6 months ago? a year ago? 2 years ago?
Where would you be now?
If you wait, you’ll be in the same place you are now 12 months from now and you’ll wish you started today.
Today’s tools make creating and promoting your website easier and more impactful than ever. It's your time :)
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Here's how it works
WE HAVE A VERY CHILL "ENROLL IF YOU WANT" PROCESS
The first step is to fill out the short application form below. This will give us more context around where you're at and what your goals are so we can make sure that we're good fit to work together.
SUBMIT YOUR APPLICATION
To ensure the best fit for everyone, we'll thoughtfully review your application and respond within 48 hours. Our goal is to accept applicants who we believe will greatly benefit in our program.
Receive a reply (within 48h)
If you're accepted, we'll send you an exclusive advanced training including a breakdown of our 3S Framework (huge value! even if you decide not to enrol you will learn a lot during this training), a walkthrough of the program details and options for enrolling.
watch the advanced training
Our business only grows when yours does so we truly want to make sure this is going to be a win-win. You can ask us any questions you have about the program and we will help you make the best decision for YOU. Pressure is totally not our style.
Once you're enrolled, we'll get you onboarded and begin implementing our 3S Framework inside your business so you can sell your products on your own website successfully 🎉
Decide to enroll (or not!)
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PLEASE NOTE that by applying to the program, you are under NO obligation to enroll (so if you're at all curious, why not apply?)
Handmade Business Expert, passionate makers’ champion … and here to help you turn your handmade skills into the profitable business you dream of.
I started my career in big corporates and e-commerce, then worked as an online marketing and business consultant for years…
... so I know a thing or two about the systems and processes that underpin massively successful businesses.
But, most importantly:
Hi, I'm Deb!
I’ve worked in the handmade industry as a business consultant, coach and mentor for over 8 years...
...and helped thousands of makers and handmade sellers start and grow their handmade shops successfully via my programs. Now, it’s your turn.
I KNOW without a doubt that with the right training, guidance and a super-supportive community who won’t let you quit, YOU too can build a wildly successful handmade business – and that’s exactly what I want to help you do.
Are you ready? Then join us inside The eCom Launchpad and let’s get started!
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