Tip #3 – Run ads – or should you?
Paid ads are wonderful. They are a great way to reach a wider audience, get people to your shop and turn them into customers. Although they are fabulous, I think you shouldn’t be using them in a few cases. The first one is if you are not experienced at all with paid ads. Don’t start on Black Friday unless you can get help from a professional or have time and money to invest in a training and do some experiments beforehand. The reason for that is because Black Friday is really competitive and ads are more expensive at this time of year. It may end up costing you a lot of money and not bringing results.
Another situation I don’t want you to be using paid ads on Black Friday weekend is if you’re not clear on what your conversion rate is. I don’t want you to start bringing paid traffic to your shop if you don’t know for sure that this traffic is going to convert into sales. If you don’t track conversion rates, again, it’s probably not the best to test that on Black Friday because you could be paying a lot for ads to be sending traffic to your site and then that traffic would not convert into a sale. That’s pretty much just money you put out the window.
I’m not writing this to scare you out of using paid ads. They are great and I do think that:
- if you’re ready;
- if you know that your conversion rate is reasonable,
- if you have experience with ads or some via a professional or some kind of training,
then 100% go for it because it’s a great opportunity.
Are you running a sale this Black Friday? Are you using ads to help you with sales? Let me know in the comments below!