August
I’m well aware that August is coming to an end. That’s why I’m not going to bombard you with to-do lists, but I’d like you to COMMIT. Commit to taking on this project and really working on it.
The second thing I’d like you to do is to set a sales goal.
How much revenue do you want to get from selling to stores this Christmas? How many wholesale orders does that mean you need?
Write it on a sticky note and stick that in front of your desk so you know what you’re working towards.
September
Things are getting a bit more serious in September.
You need to focus on 3 main areas and I would recommend a 10-day sprint for each one so that you avoid overwhelm and tackle them one at a time.
The first 10 days are for photos. You need to make your product photography irresistible. That means that you need to have that classic, really clean, white background type of images, but also some shots with a bit of a Christmas spirit. You can also do some photos of products in gift sets – the idea is to show potential buyers how giftable and great for Christmas your products are.
Next 10 days are for your catalog. Work on your catalog as this is pretty much your sales rep when it comes to selling to stores. It’s very important for you to take some time and make it look neat and very professional. If you’re not sure about what your catalog needs or are looking for feedback, pop your head in our FB group. There’s going to be a free training about how you can create your own catalog!