Today’s episode is all about how to use Mailchimp’s new free feature named “landing pages”. Now, you might not be dancing with excitement just yet but landing pages are EVERYTHING when it comes to marketing.
They help you do 2 very important things:
This is for all handmade shop owners, not just for Etsy sellers. It’s just more relevant to Etsy sellers because you can’t really do anything like that with Etsy, while with your own websites, you have other options. That being said, Mailchimp does make it very easy to make a landing page, so you might just want to use their option.
Important
Due to some changes on the Mailchimp platform in 2019 (price structure, features offered on the basic/free plan, I do NOT recommend Mailchimp anymore and instead suggest you use Mailerlite.
MailChimp is an email service provider. It’s just a fancy term for a piece of software that collects email addresses for you and it helps to send emails to your list. It has a free plan (up to 2000 subscribers) and then the price increases with the number of followers.
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A landing page is called “landing” because it’s a page people land on. Wait, isn’t it EVERY page on your website? Well, there is quite an important difference. The purpose of the landing page is for people to take one specific action. That’s why we’re simplifying the design of the page and create it so that people can easily take just this one action. You could create a landing page to sign up for your newsletter for example. The purpose of the page is to get people to sign up for your email list ONLY. You wouldn’t have the menu there, take people to your shop etc.
A landing page, quite simply: a page people “land on”. Wait, isn’t it EVERY page on your website? Well, there is quite an important difference. A landing page is a simple web page aimed at getting visitors to take ONE action. Contrary to say a homepage where there are lots of options (buttons, menu, etc.) a landing page keeps things simple and focus on ONE thing and one thing only.
For example:
Remember not to do both on the same page, as the purpose of a landing page is to simplify the decision making for the visitor.
You can do it in some many ways, but the core of it is to offer something of value for the email address. If you don’t give me a reason to subscribe, I probably won’t.
The most common offers to subscribe are:
This is a way not to promote your email list but to actually make more sales. Here are a few examples:
The possibilities are endless, just remember to make the page very clean with one clear goal and action in mind. Now, to the actual building! In the video, I’m showing you how to build a landing page inside MailChimp. It’s starting at 44:55 mark, but I encourage you to watch the whole video as I show a lot of examples and answer your questions.
Let me know: are you using landing pages in your handmade business?
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