Team up with other makers
Decide if you want to team up with other makers. If you do, find complementary products to yours (not directly competing, but targeting the same customers). E.g: if you sell wooden toys for toddlers, you could partner with someone who sells teethers, or pram accessories, or baby clothes. This makes the giveaway 10x more effective and guarantee you get targeted followers from it. On the other hand, in the same example with wooden toddler toys, if you team up with someone selling essential oils, the target audience is not the same. You may end up with subscribers or followers just because they were interested in the other product, not yours.
Pick the right tools
We’ve worked on the strategy, now it’s time to pick the right tools so you can actually put the giveaway together. The two tools I recommend are Gleam and Rafflecopter. These tools are easy to use and you can use them even if you don’t have your own website as they will give you an URL you can share with your audience. I’m pretty sure Gleam has a free plan, but even if not, you can cancel it after a month. Both of the tools are also great for “viral effect” as people can get more points, or entries when they share the promotion on via their own social profiles. You can also give more weight to some if you want, depending on your goals. Ex.: +3 more entries if you share on Facebook, +10 if you sign up for an email list. Both of the tools will also help you pick a winner to simplify the whole process even more.