Let’s get right into today’s topic, which is the biggest Etsy SEO mistake you could be making that is costing you sales or traffic and that could really damage your Etsy SEO efforts. This is as simple as not editing your TOP keywords (tags/titles) because of Erank or Marmalead or some new strategy someone is recommending. These listings are WORKING for a reason, so don’t make the mistake of changing up the keywords that are working.
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Often when you’re trying new software, tool or strategy, you might be a little bit too quick to make changes to your current listings. In the process of doing that, you might be deleting keywords that are actually driving traffic to your shop. So DO NOT edit your top selling items or your top performing keywords without a common sense of going into your shop’s stats and identifying keywords that are bringing traffic to your shop. Once you know what those keywords are, you actually want to start using those keywords more where it’s applicable: on other tags, on other titles of your listings in your shop.
Erank, Marmalead or any other tool or strategy that you might hear online and that you want to apply are all great. I really recommend you dive into everything that’s given to you for you to be able to improve your Etsy SEO and your ranking, but don’t change everything up just because you want to get all A grades or green light on all these keywords in a tool if it’s going to mean that you damage your Etsy SEO as it is. Use common sense: if it’s not broken, don’t try to fix it and if it’s working, don’t break it.
I hope that you liked this short tip. If you want to dive deeper into Etsy SEO, take a look at this article. Let me know if you have any questions!
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Thank you! Needed to hear this, eventhough I already broke it..
I’m glad it was helpful! And don’t worry, you’re definitely not alone – but at least now you know and can improve – and this already is a huge step! All the best, Florencia!