This is really more about trends in marketing for handmade sellers and therefore more appropriate for sellers who have built their foundation already and who are ready to push the “scale sales” button. Okay, let’s go!
Videos and live videos
This was already the case in 2018 when video really started to become more and more important, but it’s going to get even more important in 2019. People watch more videos and it helps them connect with the video creator, with the brand and with a product that you’re trying to sell.
A few ideas for video content:
- Behind the scenes;
- Studio tour;
- Watch me make *your product* (speed it up);
- Receiving supplies;
- Sending parcels;
- Picking supplies;
- Live sales;
- Product montage/collage;
What is user-generated content? It’s just a fancy marketing word that actually just means you’re creating a community of people around your brand that really support your shop and will recommend your products to other people.
It has always been important to build communities, encourage customers to share feedback and pictures online using your brand’s hashtag for example. Now we also have influencer marketing – nothing beats a recommendation from a person you trust. You don’t necessarily need to work with influencers but encourage conversations (comments, mentions, etc.) rather than focusing on likes.
Social shopping is shopping on your mobile phone, and it’s growing pretty quickly. We are way past mobile responsiveness now (meaning that your shop looks nice both on a desktop and on a smaller screen). In 2019 and we should actually start thinking about ways we can make customers shop our items while they’re doing what we all do when we’re on our phone: being on social media.
Social shopping is really shopping products via social networks. You can set up a shop on Facebook for example, but mostly I’m talking about Instagram and Pinterest here. Instagram has recently released the option to tag your product in your feed and it’s working really well. Pinterest is also a great platform to actually sell your product on. You can take people back to your shop or have them check out directly on the platform, depending on which country you live in (this option is not available in every country yet).
I would really encourage you to try social shopping if you are at a stage in your business where you think you’re ready to dive into those strategies.
Deborah, I always read your articles. Not always, however, it turns out to leave a comment. This article was informative and summarizing the main changes over the past year on the platform. Thank you.
Hi Oksana, thank you very much! I appreciate you reading my articles and I am glad this was useful to you 🙂