1 – Pinterest is a search engine
The first thing about Pinterest is that it is not just a social media platform. It’s actually much more powerful than that because it works exactly like a search engine. Pinterest is a very visual platform where people go in, type in a few keywords about what are they looking for, and the results show up as images. Each of these images has a link linked to it.
Meaning that if someone sees a picture they like, they can click on it and they can be taken directly to your online store where they can purchase or learn more about your products.
But the best part is that your content is actually there to stay. Meaning that not only can people use Pinterest as a tool to search products that they’d like to purchase, but it also doesn’t matter whether you uploaded a pin six months ago, two years ago or yesterday because unlike on Instagram or Facebook, even if your pin was uploaded six months ago it might still be generating traffic to your store today.
As long as people keep on pinning it to their own boards you’ll get traffic from it and you can still generate sales and revenue from that one pin that you posted to your Pinterest account months or even years ago. And that my friend, is very powerful.
2 – Pinterest drives tons of traffic
Secondly, Pinterest drives tons of traffic. Shopify and Pinterest partnered to look at some actual numbers and their findings were positively surprising. They found that Pinterest was a major driver of online traffic. It’s actually the number two overall source of all social media traffic to Shopify stores.
Two million people pin product pins every single day!
And it gets even better because Pinterest is not only able to drive a lot of traffic to your online store, but it is also convert your shop visitors into customers really well.
3 – Pinterest turns visits into sales
- The average order value of sales coming from Pinterest is $50, which is higher than any other major social platform (source: Shopify)
- Additionally, 93% of Pinterest users actually use Pinterest to plan for purchases (source: Shopify)
Meaning that they go into Pinterest with the actual intention to buy something.
Pinterest also wants to help business accounts sell more products and they’ve done that with a handy feature called Rich Pins. A Rich Pin looks like a regular pin but you can only use them if you have a business account on Pinterest, which is completely free. It allows you to put more information about your product and your brand in the pin including stock and prices. Meaning that your Pinterest users can get all the information they need directly on Pinterest board and then decide to click your direct link, visit your shop, and purchase your product! It makes it quicker and easier for a Pinterest user to translate into a sale than it would be on ANY other social platform.
These are great tips. Thanks so much, Deb!
Most welcome Wendy!
Very informative. Thank you for sharing.
Thank you Kathy, I am glad you liked it!