Branding helps you turn your shop visitors into customers
For all these reasons, a good brand will also help you turn your shop visitors into paying customers. Once they trust the quality of your products, understand and connect to the story behind your brand, and can remember your shop the most out of the 100 of other Etsy shops out there…the hard work is done.
Of course there are other factors that come into the buying decision (pricing, personal reasons that you can’t control, etc.) but a strong brand will help your visitors click the ‘add to cart’ button.
Not having a good branding is most likely to be holding you back from getting sales.
Branding helps you turn your customers into returning customers
A consistent brand help your customers remember who you are. They loved your product, but they also loved opening up the package when they received it, they loved the little sticker inside of it, they loved that what they saw on your website/shop was reflected on the wrapping and packaging of the product. They feel like they know you and are talking about your brand to their friends. They feel special because you made them feel this way by showing attention to details and by sharing your brand’s story with them.
Returning customers are an important part of the revenue of stable, profitable shops. Convincing someone that already bought from you to buy again is easier than finding new customers. And if you can turn them into raving fans, they will actually spread the word and do the hard work for you, bringing more people to your shop.
Branding makes you proud
Ok that sounds a bit weird ..but seriously, it matters!
Don’t you want to be proud of your products when you show them to your potential customers, to your friends and family? Don’t you want to feel proud when you send a package to a customer because you know it looks awesome and that the person receiving it is gonna be thrilled when they open it up? Don’t you want to share your shop url proudly rather than apologizing in advance for the look of your site?
Branding baby! It’s like the icing on the cake – makes your great products even more fantastic!
HOW TO MAKE IT HAPPEN
I hope you’re convinced by now that branding does matter and that you should get onto it ASAP if you mean business. But it’d be kinda crappy if I just told you that and then let you figure out by yourself how to actually make it happen and where to start. So I have put together a little brand assessment checklist. Don’t we all love a good old checklist ?
Branding is a necessity to turn your shop into a successful business. Not having a coherent brand is most likely to be holding you back from getting more sales and more customers.
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