So before you dive headfirst and start making hundreds of products, start with some market research. If you think that competition is the enemy, you couldn’t be further away from the truth. If someone else is already making money out there, why can’t you?

Create something that you can duplicate

This is equally as important. When you craft as a hobby, making unique items is perfectly fine. But when you want to start selling your crafts, you have to make items that are reproducible. This is because:

– you want to design consistent product lines so your customers have a clear idea of what your brand is all about

– you need to be able to know in advance how much making one more unit will cost you (time + $).

Limited editions are cool, but they shouldn’t be the foundation of your business.

NB: Of course if you’re making hand-dyed cushions cover I am not saying they should all be exactly the same.. but you get my point 😉

Take professional product pictures

If you plan on selling online, remember that people base everything they know about your products on what they can see: your product images.

Your customers are basically buying a picture of your products. Make sure that picture looks great.

If your pictures are blurry, too zoomed in, taken on a weird angle, too dark, too bright… It is going to be hard to convince your potential customer that they will receive exactly what they see, and in turns 10 times harder to sell anything to them.