I first heard the expression Dollar Store Stigma on Renae’s Christine channel and I thought “OMG YES – this is exactly the right way to put it”. It’s something I have been trying to explain for a while but I couldn’t find the right words for it, and those 3 words really resonated.
What is the dollar store stigma?
You suffer from the dollar store stigma if your branding, product photography, and sometimes – let’s be honest – your product isn’t WOWING people at all, and instead, make them feel like it’s a bit cheap.
It’s the difference between:
- something that looks homemade, like a DIY project found on Pinterest that turned out pretty well, or something that’s been made as a hobby and then you thought: “hey I might try to sell that”,
- and a handmade product of professional quality, that yes, has been made by your hands, but it’s a designer product, not a craft-looking product.And guys, the dollar store issue… more people have it than you think. So yes, it could be you.Now I am going to pause here for a second to make something really clear: I’m not saying that if your store makes people feel they’re at the dollar store you suck and your business will never work. NOT AT ALL. Most handmade shop owners start as hobbyists and the transition to “professional/business” is tricky.This article is here to help you understand whether you need to make some changes or not, and if so, which ones. As always I am here to help, not to point fingers. We’re all friends here and good friends tell you the truth. OK, let’s keep going.