2nd paragraph – TALK ABOUT YOUR PRODUCTS/BUSINESS and yes… YOURSELF
The next paragraph is about your business and your products, but keep in mind that it’s about them so you have to reframe how it’s useful to them. A good way of doing that is talking about you in the first part of sentence and about them in the second part of it.
E.g: “My rings have been featured in HELLO MAY and BRIDES MAGAZINE, so you can look forward to high quality, professional design that will stand the test of time.”
The idea is to construct all your sentences using one of these templates:
- “I can do THIS which makes it easy for me to do THAT for you.”
- “My products are AWESOME FEATURE so you can rest assured that you won’t get SOMETHING THEY DON’T WANT.”
- “I have a degree in DEGREE NAME so you know I can do THIS THING YOU NEED with beautiful details/high standard/etc.”
It’s not easy and quick, I don’t expect you to just sit and write it all down perfectly in 10 minutes, but it’s worth doing. If you’d like feedback on your copy, you can join the free Facebook group for makers and handmade shop owners and ask for help there.
3rd paragraph – STAY IN TOUCH WITH THEM
They’ve READ IT ALL. What are you going to do while you have their attention? You can place a call to action (a link/button) to recommend them to take a specific action. What do you think it should be:
A: Visit the shop/shop now;
B: Sign up for the newsletter?
The answer is A: newsletter of course!
It takes more than one or two visits for your visitors to convert into buyers. That’s why keeping in touch via a newsletter is so important. Grab their email before they’re gone so you can bring them back to your site later on. You can put the “visit the shop” button on a thank you page after they sign up for your newsletter for more exposure.