If you run a handmade business I’m guessing that you know you need to track important stats for your shop, and you’ve heard Google Analytics is the best of the best out there.
And you know what, it’s true. It really is amazing – it tracks everything and more.
And because of that it’s both fantastic and . . . it can also be quite overwhelming! When you first log into Google Analytics and start clicking around, it can make you freeze because there’s just so much information there and you don’t know where to find the information you’re actually looking for.
And most importantly, you don’t know how to use the data that you see inside of Google Analytics to make better decisions for your business.
So in this video, what I want to show you is that you do not need to know everything about Google Analytics to get some really good insights . . . and in fact, there is one report that I want you to know about that can very likely tell you 90% of the things that you need to know.
Because even the pros don’t use all the reports inside Google Analytics, it’s really about knowing where to find the info you need – and the report that I’m going to show you is a very, very good first step.
So why don’t we just take a look at which report that is, and I’ll show you how you can use it to make important decisions for your handmade shop.
Ready? Let’s dive in.
I’m going to show a video of me sharing my screen so that you can see exactly how I get to the report, and then we can look at the report together and talk through the different statistics that are there and how they can help you.
Let’s take a look!
[free] get your handmade BUSINESS STATS TRACKER!
Use this free template to track your most important handmade business stats and grow your shop!
I hope that you feel a little bit more confident now and are excited to take that first step and jump into Google Analytics!
Now there are of course other stats in Google Analytics that are very very helpful to know about, and I am very VERY excited to tell you that you can learn all about them in our full course inside of Tizzit HQ taught by Google Analytics expert Lesley at Artisan Analytics.
Lesley takes the “overwhelm” out of the Google Analytics pages and reports and shows you the important stats to hone in on— and how to use them to figure out what’s working in your handmade business and what things you need to change.
The course will be helpful if you sell on Etsy (because yes, Google Analytics works with Etsy too!) and if you have your own website.
Just click the link below to join Tizzit HQ and check it out!
BECOME A TIZZIT HQ MEMBER AND TURN THE HOBBY YOU LOVE INTO INCOME YOU’LL ADORE
You will also want to read my article about What To Track In Your Business, which has a great freebie you can get to help you keep track of all the important stats you are learning about!
Thanks for watching and until next time, au revoir!
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I’ve been bamboozled with GA for waaay to long. So much good stuff in the post – thanks a million!!
Glad to hear that our post helped make GA clearer! Have a great day, Kate!