How much stock should you bring to a craft fair?

August 6, 2019

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  1. Iván MaGo

    August 21st, 2019 at 6:54 am

    Hi Deb,
    Great article!
    But I think you can’t calculate your conversion rate on the total public attending the event. I have donne quite a few fairs and local markets, and one thing is the total attendance that goes through the entrance, and another one is the people that arrives to your booth, and that depends on may factors (the place in the fair, the booth layout, the attitude, the number of people in the booth, etc)
    So maybe you can talk about two conversion rates, the % of people that actually pass by your booth of the total attendance (and spend at least a couple of minutes) and the % of these people that actually buys something.
    What do you think?
    Best regards!
    Iván MaGo.

  2. deborahengelm

    August 21st, 2019 at 7:45 am

    That’s a great point Ivan, thanks for sharing. You’re right, these are 2 different things and calculating it based on foot traffic at your booth (vs generally at the event) would be much more accurate. Both are quite difficult to calculate though (getting the data to start with), and that’s why I like to recommend the 2 other formulas in priority 🙂

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