When Is the Best Time Of Year To Pitch Holiday Gift Guides?
I’m going to dive into this question in much more detail in next article, but the short answer is, you want to get started between May and July, depending on how prepared you are (have you done this before?) and what publication you are pitching your products to!
Nora points out that when it’s your first time, you will need to spend even more time researching which publications are the best fit, planning what products to highlight for each publication, as well as making sure you have the right type of product photos that gift guides are looking for and generally do a bit of prep work to make sure you get as many YES-es as possible.
So whether you’re reading this article when it first comes out in May, or if it’s June or July, the sooner you get started the better!
Another important subject Nora shared with me is …
How To Take Photos For Your Holiday Gift Guides
Her very wise advice is to look at past gift guides in the publications you’re pitching to and pay attention to the small details of each photo.
The editors of each publication will select images that meet their standards and style, and you want your products to match what you see.
Even if you have the most professional and stylish photos of your handmade products, if you don’t match the style the editors are looking for they will pass you over.
Free “Holiday Gift Guide Pitching” Workshop
So I hope you’re excited about this opportunity to learn exactly how to feature handmade products for holiday gift guides from someone who is really experienced and does this for a living—and gets her clients millions of views in magazines gift guides every year.
Join me and my good friend Nora from Wolf Craft PR for a FREE workshop about how to pitch your handmade products for holiday gift guides!
Wolf Craft is a PR company that helps business owners like you get into magazines, websites—essentially, helps you find and secure PR opportunities. They help their clients secure 3-5 times more press placements, which is a testimony to their expertise in this field.
Nora’s workshop will teach you many practical tips, including her 5 gift guide pitching tips that she has perfected over the years so you’ll know *exactly* what makes a product ready for press outreach.
Watch The Webinar
If you want to be in holiday gift guides this year I would highly recommend you sign up and watch the webinar, you will learn very valuable strategies for pitching holiday guides so that you can get your products in front of thousands of potential customers!
Thanks for reading, make sure to sign up for the gift guide workshop and click to learn about the timeline for pitching holiday gift guides.
Until next time, au revoir!