2 – Are you posting strategically?
If you are not thinking about every post you create strategically and asking yourself: “what is the goal with this one post?” then you are effectively wasting your time. You need to showcase your products and brand, but you also have to think about how to start conversations. How can you make your potential customers and followers want to engage with your page or profile? It truly isn’t a numbers game as much as an engagement one. You need to build relationships with your followers.
Posting a photo of your product with a caption like: “Hey, new product in stock, click here to buy” is wasting your time because people don’t go on social media to buy stuff. Of course, some of them do and that’s a great thing, but it’s a small percentage. Most of us go on social media because we’re bored and have 15 minutes to kill and we want to be inspired and entertained. So really ask yourself, “what do my followers and potential customers want to see on social media and how can I give that to them?” If you’re reading this thinking “Deb, I have no idea how to do that. I have no idea how to entertain and engage. I know how to make my products, but I don’t know how to do that”, then you should watch this video where I show you examples of other handmade sellers that are doing that well to inspire you so that you can understand how you can use social media in your own business and start making it work for you. It’s a longer video, more like a workshop, so make sure to make the time to watch it and actually implement what you’ll learn in it. I’m sure this will really help you to go from “my social media sucks and I hate doing it because it’s not doing much for me” to finally seeing results.