It is a known fact that sales tend to drop in the summer months. There are many reasons why: people are outside enjoying their holidays, busy with kids all day, not as often in front of their computers. So what should you do during the slow summer months?
First of all, don’t panic. It’s normal that sales are seasonal. That gives you time to work on other aspects of your handmade business. If you have something else to do or want to go on holiday – by all means, do! It’s not a list of things you HAVE to do. Treat it like a list of suggestions. Ready?
It means everything that relates to how you interact with your customers and visitors from the moment they see your products (photography) through the moment they learn more (descriptions) to the moment they receive it (packaging). Is there anything that you know you can improve on?
Think about your production process. Look at your suppliers and supplies cost. Do you have a plan B if your suppliers stop producing the product you’re buying? Can you lower the production or supplies costs? Can you improve your production process: learn a new technique, make it quicker etc.?
Slow summer is also a great time to restock your bestsellers.
e-com sales on tap training
simple step-by-step plan to grow your online store sales into a consistent and predictable income with the Reliable eCom Sales System
Slow summer is a great time to work on your marketing and sales. I know it sounds weird because I just told you people are not on their computers as much, but it’s not necessarily about getting them to buy now. It’s all about working in advance. You can:
What can you do now to get work done for upcoming holidays and promotions? Think about:
Summer can be a blessing!
PS. If you need more support and step by step help with turning your summer slump around, check out this Summer Slump Workshop inside Tizzit HQ.
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