Tip #2 – Benefits, not just features
Talk about the benefits of your product and not just about the features. Yes, people do need to know what size your item is, but it’s really not what’s going to hook them in and make them want to purchase.
At the end of the day, what can this product do for them?
The fact that it’s “pure aloe vera lotion” is great, but it’s not telling me what it does for me. Instead, I want to know that it’s highly moisturizing.
If you’re selling some sort of wall art you might be thinking “well that’s not going to work for me” but that’s not true. Yes, I need to know that this print or artwork is that wide and that long and all but really what I want to know is that “the soft colors in this gender-neutral painting are a perfect addition to any nursery room and make a perfect gift for a baby shower party”.
Benefits work because they take your potential customer from “interested” to “involved” as they start picturing themselves using the product – and that’s a great transition to Tip #3…
TIP #3 – TELL A STORY
Stories sell. If you can make a customer feel like they’re using your product and feeling better because of it, you’ve won half the battle.
Back to our aloe vera lotion example. If it’s summer, I want to know that it’s: “Perfect after a day in the sun, this aloe vera lotion will help your skin stay soft and smooth all summer long”.
For let’s say a blanket, tell me a story that “this soft, warm and stain resistant blanket is perfect for those evenings in, watching Netflix with chocolate and a glass of red wine”.
Try to paint a picture of how your customer would be using this product. I’ve told you a story here, but I still managed to let you know that this blanket is soft, warm and stain resistant. By telling you why this lotion is perfect for the summer I’ve not only told you that the product is moisturizing but also how it’s going to make you feel (which is awesome because your skin is going to be all soft and smooth). Really think about how you want your customer to feel and try to show that through a story.
This was very good that covered everything. Avoid generic words I didn’t know and I make baby blankets and not luxurious brands so can I use a luxuriously soft blanket?
If it is luxuriously soft, yes 😉 I am glad it helped!
After following these tips my sales have increased 5 times that earlier. Thanks for sharing these valuable tips to write handmade product descriptions.
Tell a story, I so do love to tell a story and have been told I do it well, maybe this is somewhere I can shine writing these far worse than ugh, nightmare descriptions.
On second thought perhaps the benefits better for me. Reading I wrote a note to myself – Let go of an informed customer understand what that feature does. Very timely advice for what I make, I put quite a bit into getting informed myself.
I’m glad it was helpful, Lisa! You can try it both of them, and see what’s working for you better. It will also get easier the more you write! 🙂
These tips are great I’m struggling so much with product descriptions for my personalised quilts and cushions. I either sound boring or totally naff and salesy which is just yuck
Off to start again .., thank you x
We are happy to be able to help you write better product descriptions, Hazel! Hoping your personalized quilts and cushions get more views and sales when you implement our tips!
These all tips are very interesting and helpful for those guys who work on handmade products. I also prefer handmade products for my customers. Thanks for sharing this guide.
Lovely to know it was helpful, Mariam! Wishing you the best.
Thank you for letting us or perhaps helping us better get the understanding of what each step requires.
Easy to read and learn what to do and not to do (use).
I am book marking this for reference.
Hello CJ! We are truly pleased to hear you find the article easy to read and learn. Yes, go ahead and bookmark it for easy reference! All the best!
Nice information in simple way. That”s the way the product descriptions should be added in a website. Thanks for sharing information. I must share this with my content writers.
Thank you for your lovely comment, Takshni!
Yes. Great Article. I also an company related to this and relates to this that description is most important park to make customer understand the product & which results in sales through website.
Hello Takshni! Thank you for your kind words. Good descriptions truly lead to making sales. Have a good week!
Yes. Amazing Article. I work for a company that is connected to this and agree that a product’s description is crucial to helping customers comprehend it and generating internet sales.
Thank you for your comment, Ashok! Potential customers do rely on product descriptions before purchasing.