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Consistency
Finally, a good brand is consistent. All your visuals, banners, social media accounts, packaging and anything else that your customer might stumble upon on his/her journey from the moment they discover your products to the moment they click the ābuyā button needs to be streamlined.
Having a consistent brand makes it easily recognizable, and will help you build trust with your customers.
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Where to go from there
Once you have these 4 elements nailed down, you can start thinking about the actual elements that will make up your brand (like your fonts, colors, imagery, logo, etc.).
But first, take the time toĀ reallyĀ think about your target customers, your market and your unique twist. ByĀ reallyĀ I mean that reading this blog and thinking to yourself āyeah I know who my potential customers areā is not enough. You have to set some time to do some research and write everything down, so you can come back to it later when needed. Take it seriously once, and you will never have to think about it again. You can rest assured that your business and your brand are based on solid foundations.
In the resource library, you will find a workbook to help you define your mission statement and another to create your ideal customer profile, go get them!Ā Once youāre done,Ā download the ābrand assessmentā checklistĀ from the same library, and youāll be ready to get started on creating a kickass brand for your online shop!
If at any stage of the process, you feel like you need some help, leave a comment below, I am always happy to help!