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I understand that it can be so frustrating trying to market your handmade products and really put a lot of work into it but without much results to show for it.
And although I’m sure you’re a kind person at heart you might be at a point where you’re looking at other shop owners that are maybe more successful than you and instead of going: “yay go you! That’s so inspiring!“
——- you’re like:
“what is it that you’re doing and that I am not? What’s the secret? What am I missing?”.
———-
So what’s going on here? Let’s unpack it.
FREE WORKBOOKS, CHEAT SHEETS, AND RESOURCES TO HELP YOU START, GROW AND PROFIT FROM YOUR HANDMADE SHOP.
When I hear makers tell me “I’ve tried everything and nothing is working” it’s usually a big red flag for me… and the symptom of Marketing FOMO, or fear of missing out.
This happens because of the abundance of information out there on the internet and of people bombarding you with their magic secret tricks to more sales:
Look, when you are trying to do ALL-OF-THE-THINGS or doing ALL-OF-THE-THINGS, you are effectively doing NOTHING properly.
You’re tricking yourself into thinking that this next strategy you haven’t tried yet or this next social platform you’re not posting enough on is going to be MAGIC and you’re scared that if you’re not everywhere, you’re going to MISS OUT.
You’ve got marketing FOMO.
Successful sellers, on the other hand, embrace marketing JOMO (joy of missing out).
They know they can’t do it all so they pick ONE or TWO social platforms, or 1 or 2 marketing strategies and they stick to it – joyfully missing out on the rest of them.
This allows them to dive deep into each one and to gain real momentum.
Here’s the 3 most important tips I want you to remember from this video:
If you think you’ve tried everything but aren’t getting any results, I am sorry but you haven’t tried anything properly.
Commit to ONE platform/strategy and dive deep into it until it’s generating visits to your shop.
You do not need to be everywhere, in fact you absolutely shouldn’t. Stop doing so much and focus on doing one or two things really well instead.
If you commit to one thing, let’s say Instagram, and you are not getting results from it after giving it a good go – you probably didn’t give it a good go.
Look… INSTAGRAM is NOT BROKEN. The algorithm isn’t to blame, and it’s not that “your customers aren’t hanging out on that platform”.
What’s more likely is that you haven’t quite figured out how to make it work for you yet. So before moving on to the next thing, ask yourself:
This one is so tempting.
I am tempted with this myself all the time so don’t feel bad if that’s you.
It’s when things start to work out on a platform, you’re starting to see some results, and you’re like “cool, I’ve got that figured out. Let me go and try and do this other thing now.”.
And yes, ok, what got you here won’t get you there but it still got you here.
What I see happening too often is that you start taking that thing for granted like “oh, Instagram is working for me now so that’s nice. I’m going to dive into this other strategy now”.
If you do it too quickly and you don’t have a system in place to keep doing what you were doing that was working on this platform consistently and you’re too focused trying to build up this new platform or working on this new strategy – what used to work and that you took for granted is going to start to suffer from it and your results are going to plummet.
So yes, you should slowly add more marketing channels to your strategy but always ask yourself: “if I start working on this new thing will I still be able to work consistently as I’ve been in the past on this thing?”.
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