ONE – FOCUS
If you think you’ve tried everything but aren’t getting any results, I am sorry but you haven’t tried anything properly.
Commit to ONE platform/strategy and dive deep into it until it’s generating visits to your shop.
You do not need to be everywhere, in fact you absolutely shouldn’t. Stop doing so much and focus on doing one or two things really well instead.
TWO – TAKE RESPONSIBILITY
If you commit to one thing, let’s say Instagram, and you are not getting results from it after giving it a good go – you probably didn’t give it a good go.
Look… INSTAGRAM is NOT BROKEN. The algorithm isn’t to blame, and it’s not that “your customers aren’t hanging out on that platform”.
What’s more likely is that you haven’t quite figured out how to make it work for you yet. So before moving on to the next thing, ask yourself:
- Did I really try to learn what works and doesn’t on this platform?
- Did I try for long enough?
- Did I experiment and tried different things?
- Am I giving up because it’s harder than I thought it’d be?
THREE – (TEMPTING!), WHEN THINGS START TO WORK OUT, DON’T MOVE ON TOO QUICKLY
This one is so tempting.
I am tempted with this myself all the time so don’t feel bad if that’s you.
It’s when things start to work out on a platform, you’re starting to see some results, and you’re like “cool, I’ve got that figured out. Let me go and try and do this other thing now.”.
And yes, ok, what got you here won’t get you there but it still got you here.
What I see happening too often is that you start taking that thing for granted like “oh, Instagram is working for me now so that’s nice. I’m going to dive into this other strategy now”.
If you do it too quickly and you don’t have a system in place to keep doing what you were doing that was working on this platform consistently and you’re too focused trying to build up this new platform or working on this new strategy – what used to work and that you took for granted is going to start to suffer from it and your results are going to plummet.
So yes, you should slowly add more marketing channels to your strategy but always ask yourself: “if I start working on this new thing will I still be able to work consistently as I’ve been in the past on this thing?”.