Erank and Marmalead are two Etsy keyword tools you’ll hear about A LOT as you develop your Etsy SEO strategy, but they actually can help you do much more than that.
With that said, the free versions of both of these Etsy SEO tools are limited and upgrading to full versions does cost money… Money that you might not be swimming in as you’re just getting your Etsy shop started. So – are these keyword tools worth it? Let’s dive in.
We can’t mention Erank and Marmalead without mentioning Etsy SEO or Search engine Optimisation as that’s what they are designed to help you with as an Etsy seller (although that’s not ALL they can do, but more on this in a minute).
So, if you’re not 100% clear on exactly what keywords or Etsy SEO are or need some help with it in your Etsy shop, I have a free Etsy SEO 101 Guide + Checklist – just so you’re sure to have a solid understanding of how the Etsy algorithm REALLY works.
Grab this free ETSY SEO GUIDE!
a complete guide to Understanding how etsy search (and ranking) actually works so you can make the most of it and get more views on your products.
To keep it super short, here’s what an SEO keyword research & content strategy process looks like. To optimize your listings and be found in search results on Etsy, you have to:
Are you exhausted just thinking about keyword research? I sure am!
To say the least, optimizing your Etsy shop’s SEO can be quite a tedious task and most of the time you’re really just taking a bet on which Etsy keywords you think will work. Although you might hit the jackpot the first time in search results, it could also take you months to figure out what the best combination of keywords and tags is.
That’s when Etsy keyword tools like Marmalead and/or eRank come into the picture. They might not be necessary to get your handmade products in front of shoppers successfully…
… but they can make the task of keyword research a lot faster and a lot easier by giving you access to the data and insights you need to build an effective Etsy SEO strategy for your Etsy shop from the get-go.
These are what I would consider to be the most valuable features of both Marmalead and eRank when it comes to Etsy SEO and keywords. However, they offer much more and can truly help you step up your Etsy SEO game by allowing you to build your strategy and to make decisions based on keyword research and data instead of guesses. Of course, you might want to test those two different Etsy keyword tool platforms and see which one you like most and compare their specific features.
My honest opinion is, yes. Yes, they are.
I really do believe these keyword tools are helpful; and this isn’t one of those blog posts where I’m like: “by the way, my affiliate link is just below this video”. I do not make money if you go and purchase something fromeither keyword tool. This is my honest opinion.
Granted, there is a cost to using those Etsy keyword tools, but it can easily be covered by the sales you make directly from Etsy. It will help you make more and should be considered an investment. This Etsy SEO data will give you keyword suggestions, help you make better decisions, and maybe more importantly, it helps you make the right decision MUCH quicker.
Before I let you go, one last tip: I truly believe Marmalead and eRank are incredible Etsy keyword tools, but you shouldn’t lose your common sense when using them. I’d like to recommend you read a short blog post about the #1 Etsy SEO mistake I see Etsy sellers who use these keyword tools make – and that’s costing them a lot of traffic and sales.
I don’t want this to happen to your Etsy shop, so make sure to take a look.
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This article was not edited correctly and your points are left without the necessary conclusions. Maybe you could complete this article as an edited version.
Thank you for your comment, Tamara! I gave a very direct answer to the question posted in the post title and also explained why so I’d appreciate if you pointed out where do you think the article lacks necessary conclusions.