You don’t have enough items
If you’re thinking about opening a new shop, but when you really think about it, you only have like 4 – 6 products that you’re thinking of selling there and it’s just because you have this creative genius moment and you’re thinking, “Whoa, I want to make this now!” it might not be worthy enough of a new shop just yet.
You don’t have enough space
The third reason is kind of like the first one, but it applies to you even if you’ve been on Etsy for a long time. If that’s you, you know what it takes to grow a shop, maintain it, do all the admin work, creation, taking the pictures, listing all the products and everything else.
I do think that unless you really have the mental space and time, it might just be a little bit too much to have two shops at a time. That’s a personal decision though.
Speaking of the decisions, how do you decide? Well, first off, don’t forget the freebie that will help you decide. Other than that, sometimes there are some good reasons to have two shops, but that doesn’t always mean that you should have two different shops. You may think you NEED two shops, but CAN YOU really afford to have them when you add the workload into the equation? I think it’s an important distinction.
The golden rule is to have a consistent, branded shop that appeals to one type of customer. That could mean having two shops or it could mean cleaning up the shop that you currently have of items that don’t really belong with the rest of your shop. How to decide? It’s mostly going to depend on where you’re at on your handmade business journey, your level of experience and the resources (time, and money) that you have available. If you’re still not sure, take the quiz to help you decide!
I need help trying to understand how Etsy handles allowing me to set up another shop. It seems that I need a different e-mail address to accomplish this, and maybe even a different browser for the second shop. Am I correct and if so, what is your experience with Etsy on this?
Hello Cathy! Thank you for your question. We use our blog to share industry information as well as Deb’s thoughts on topics but we save our in-depth conversation to inside Tizzit HQ so that we can reach and engage our members. You’re welcome to take the conversation to the Community forums inside Tizzit HQ. Thank you!