It’s FINALLY time to do the things you probably wanted to do from the get-go but weren’t ready for.
It’s time to focus on bringing qualified traffic to your site, marketing your products, and most importantly, getting some sales.
This stage is often considered the hardest because it’s easy to feel like you want to or have to do a billion things at once:
It can get really overwhelming, really quickly so my #1 tip here is to only work on 1 or 2 marketing channels at a time and to work in 90 days or 3 months cycles, re-assessing every quarter whether to keep going with the strategies you are using or to decide if you’re ready to add more to your plate.
This is what I call my “stacking strategy”. You want to start with a couple of channels, for example with Pinterest and Instagram. Do it for three months, don’t look at anything else and really focus just on those two things that you picked. Then, after three months, look at it and think, “okay, am I ready to add Facebook into the mix or should I keep going only with those two platforms?”.
That’s how slowly but surely you’re going to stack up your marketing channels to build an efficient marketing strategy. Don’t try to do it all at once or you’re going to spread yourself really thin and that’s not good for yourself because you’re going to burn out and it’s definitely not good for business because you’re not going to be able to dive deep into each platform strategy and to actually get momentum from them.
There are a few key milestones you should reach before thinking about the next stage. They are listed in The Maker’s Roadmap guide and checklist, but the idea is that you stay in the Grow stage and you work in 90 days cycles until you make consistent and predictable sales and until you have one or two traffic sources that bring predictable, consistent traffic to your handmade shop each month.
By now, you have a really solid foundation and are ready to scale up and expand.
A quick side note here: scaling WILL change your business, and it’s OK if that’s not what you want. Going big doesn’t have to be your definition of success, there is a lot of positive things to say about staying small.
If you do want to go big, it’s time to improve on what you’ve built:
- it might be time for brand/shop improvements with a professional designer or web developer;
- adding more marketing channels;
- adding more distribution channels – maybe you were only selling online and you might be wanting to start diving into wholesaling. Maybe you want to get away from Etsy or add another store to Etsy, like your website;
- diversifying your product offering;
- hiring and building a team.
This is a really summed up the version of The Maker’s Roadmap, which is really a full-fledged system that you access for free here. I hope this helped you clarify what your priorities should be – the ONE thing I hope you’re taking away from this is that as a business owner, it’s your ROLE to know what is important for your shop/business RIGHT NOW. People will try to sell you all sorts of strategies and courses and it can be very convincing at times, but if you’re not doing thins in the right order and try to skip steps, you will spin your wheel and it won’t work.