Well, many makers ask me, often quite panicked, what they’re doing wrong because they’ve got 200 views on their shop but no sales yet.
Over an entire shop.
If you have, say, 20 products for sale there (often it’s more than that), that’s only 10 views on average per product. That’s simply not enough.
It takes on average 100 views to make 1 sale.
If you want to make $2000 and you sell a $42 product, you’ll need to get 4600 views to your shop.
That might not happen overnight. And that is O-kay…
Gone are the days where you could get 1000 followers and super high engagement rates on social media in a matter of weeks. It takes more time now and it takes consistency – and consistency happens over time.
Not based on any studies but from what I see happening with the hundreds of shops I work with inside the Tizzit HQ community, it takes another few months here before they start generating enough visits to their shop to reach their sales goal.
So give yourself 6-8 months rather than 3-4 weeks. I am sorry if that’s not what you wanted to hear but I am also not sorry to be the honest voice. I am not here to sell you any BS, I am here to tell you how it is and to help you grow a successful shop that’s going to generate consistent and predictable sales over the long haul.
Some of you WILL get incredible results in your first month. Yes, this happens. But for others, it might take you a couple of years.
Remember you all have a different amount of time you can spend working on your shop each week so don’t compare yourself to anyone but yourself. Progress is the true measure of success here.
Now here’s what I recommend you do next: rather than freaking out and calling yourself a failure based on no data at all:
1 – set yourself a realistic traffic goal and focus on that (and I have a video to help you with that);
2 – when AND ONLY when you reach that traffic goal and you’re still not getting sales are you allowed to think something is wrong (and I have a video to help with that too).
Catch you soon!
Love your post and appreciate your honesty. It’s something that is hard to find when talking about a new shop gaining traction.
Thank you so much Amanda, honesty is what I am all about 🙂
Hello Dear, I have benefited from your blog, thank you
I will be grateful to you if you rate my store. Are there any defects in my store or in pictures, products, or in the description?
I care about your opinion
I sell baskets wholesale and retail
A whole month, I didn’t make a single sale
thank you very much
Hello Kamal, Thank you for your note! Due to the amount of requests we are receiving, Deb is unable to personally look at your shop unless you are an HQ member. As a member, you can post this to the HQ community forums for support or submit it as a question for the next group coaching call where Deb will take a look at members’ shops and give her thoughts on where to improve, next steps for you, etc.
If you still aren’t a Tizzit HQ member, for now you can ask other members of the free Facebook Tizzit Circle group for feedback and support instead.
New Etsy seller here as of 3/18/23 – I am getting confused on views/visits? Currently my shop has 512 views and 369 visits since I opened. I don’t have a lot of listings yet, and I am in no particular hurry, but the count numbers are confusing me.
Hello Matt! Here’s a handy guide on what views vs visits mean: https://tizzit.co/complete-etsy-shop-analytics-overview/
We wish you all the best in your handmade shop!!